A woman in my real estate class recently walked up behind me and remarked that I ought to buy stock in Starbucks. I guess this was a poorly-veiled attempt to let me know she thinks I’m a Starbucks snob, as I came to class each Saturday and Sunday morning with a Starbucks coffee in hand. I simply turned to her and replied, “Well, that would be a pretty bad idea since their stock is going down.” She just stared blankly… I don’t think she evoked the desired reaction. So I added “But their coffee is still pretty damn good.”
Which brings me to my point. Or rather, my challenge:
I challenge anyone to find a better coffee shop in Asheville than the Biltmore Village Starbucks. I promise to go there and try it out (or re-try it out, as it may be).
I’ve been to most of the coffee shops in the Asheville area. I even worked at one when I first moved here. What I’ve discovered is that none of them are really cheaper than Starbucks, and the coffee isn’t better than Starbucks, and the customer service doesn’t even compare to Starbucks. The best non-Starbucks coffee in Asheville is at Malaprop’s. But their employees aren’t the friendliest, and it’s not convenient to stop there en route to work. Plus, it’s rather frustrating that you aren’t allowed to read unpurchased books from their fabulous bookstore in the cafe. Even if the reason is valid, I don’t like being treated like a child, and that’s how the no-books-allowed-in-the-coffee-shop-because-you-might-spill-something-on-a-book-rule makes me feel.
So Malaprop’s is out of the running–great coffee, inconvenient location, annoying rules. (Though it is the best independent bookstore I’ve visited, even if they did do away with those super-cool chalkboard walls in the bathrooms.)
I’d love for someone to prove me wrong about the Biltmore Village Starbucks, I just don’t think it’s gonna happen. I’ve been going there at least 3-4 times a week for the past year, and they’ve messed up my latte once (only to give me a new drink, my money back, and 2 free drink coupons for future use). Everyone who works there knows my name, my boyfriend’s name, what I order, where I work, who I want to be the next president. They notice when I get my hair cut, they notice when I don’t come in for a few days, they laugh at my jokes (regardless of whether they’re funny). So all those things that people love about small businesses, Starbucks has acheived.
It’s trendy to be anti-Starbucks, especially around Asheville. I really don’t understand why. Yeah, yeah, corporations are bad. I get it. But what about the people who work for those corporations? And have all the anti-Starbucks people noticed how damn good the coffee is? Starbucks is a charitable corporation, they contribute to the local community, and they treat their employees like gold. Where else can a part-time employee get health insurance and a 401K?
Seen those “Friends don’t let friends drink Starbucks” bumper stickers? Isn’t that being anti-something just for the sake of being anti-something? I wonder if those are the same people who pull up to Earth Fare in their 8-cylinder SUVs, buy a bunch of packaged crap they don’t need, glare at a passerby who drops a gum wrapper on the ground, and then lament the perils of global warming on the way home. I believe organic is better, recycling should be the law, and we should all patronize indpendent businesses. But I admit I’m not perfect, I can’t always afford to buy organic, and I’ve thrown plastic bottles in a garbage can. Moreover, sometimes corporations cream the independent competition with better products, friendlier employees, and yes, good values. Sometimes they earn my patronage.
So bring it on: find me a better coffee shop than Biltmore Starbucks.







